Frederik

As a graduate in journalism and PR, Frederik had a choice between a paid position as a magazine editor, or a free internship at a Direct Marketing agency called ‘I Do’. He went for the free internship. Which led him to become a Creative Director at Happiness 18 years later.

Along the way Frederik evolved into a globally awarded creative, developing campaigns for clients like Lidl, Decathlon, American Express and AB Inbev at agencies like BBDO, FamousGrey and Happiness. He became the #4 most awarded copywriter globally in the LIONS Creativity Report 2022, and the #33 most awarded copywriter in The Drum’s World Creative Rankings 2023. He consistently ranks #2 in the ‘Parent of the Year’ ranking of the Clarysse household.

His work as a creative has been recognized with more than 180 awards, including 2 Cannes Lions Grand Prix, 10 Cannes Lions, 2 Eurobest Grand Prix, Epica Grand Prix, a Titanium Lions shortlist and 3 Grand Prix at the Creative Belgium Awards. He won multiple awards at D&AD, One Show, Clio Awards, LIA Awards, New York Festivals, Webby Awards, Anthem Awards, John Caples Awards, Cresta, Gerety Awards.

Frederik was nominated as "Creative of the year" by Media Marketing in 2017. He was part of 2 "Agency of the year" titles.

Contact

fredclarysse@gmail.com

+32495210207

Socials

Instagram

Cannes Lions

Cannes Lions 2024 - PR - Shortlist

Cannes Lions 2023 - Brand Experience & Activation - Shortlist

Cannes Lions 2023 - Industry Craft - Shortlist

Cannes Lions 2023 - Media - Shortlist

Cannes Lions 2022 - Titanium shortlist

Cannes Lions 2022 - Creative Strategy - GRAND PRIX

Cannes Lions 2022 - PR - GRAND PRIX

Cannes Lions 2022 - Creative Strategy - Silver

Cannes Lions 2022 - Entertainment for Sport - Bronze

Cannes Lions 2022 - Brand Experience & Activation - Bronze

Cannes Lions 2022 - Media - Bronze

Cannes Lions 2022 - Brand Experience & Activation - Shortlist

Cannes Lions 2022 - Social & Influencer - Shortlist

Cannes Lions 2022 - Creative Strategy - Shortlist

Cannes Lions 2021 - Design - Design-Driven Effectiveness - Silver Lion

Cannes Lions 2021 - Mobile - Social Purpose - Bronze Lion

Cannes Lions 2021 - PR - Social Engagement - Bronze Lion

Cannes Lions 2021 - Mobile - Real-Time Response - Shortlist

Cannes Lions 2021 - Brand Experience & Activation - Breakthrough on a Budget - Shortlist

Cannes Lions 2021 - Media - Corporate Social Responsibility - Shortlist

Cannes Lions 2017 - Mobile - Shortlist

Cannes Lions 2017 - Experience & Activation - Low budget - Shortlist

Cannes Lions 2017 - Experience & Activation - Ambient:small scale - Shortlist

Cannes Lions 2017 - Experience & Activation - charities - Shortlist

Cannes Lions 2016 - PR Lions: Real-Time Response - Bronze

Cannes Lions 2016 - Promo & Activation Lions: Real-Time Response - Bronze

Cannes Lions 2016 - PR Lions: PA & Lobbying - Shortlist

Cannes Lions 2008 - Direct - Shortlist

Cannes Lions 2008 - Promo - Shortlist

Cannes Lions 2009 - Direct - Bronze

The One Show

The One Show 2023 - Merit

The One Show 2022 - Branded Entertainment - Gold

The One Show 2022 - Experiential & Immersive - Silver

The One Show 2022 - Branded Entertainment - Silver

The One Show 2022 - Experiential & Immersive - Bronze

The One Show 2022 - Interactive - Bronze

The One Show 2022 - Gaming - Merit

The One Show 2022 - Interactive - Merit

The One Show 2022 - Cultural Driver - Merit

The One Show 2021 - Radio & Audio - Merit

The One Show 2020 - Design - Static or dynamic - Silver Pencil

The One Show 2020 - Social Media - Real-time Response - Merit

The One Show 2020 - Cultural Driver - Merit

The One Show 2018 - Social Media - Merit

London International Awards

Lia 2022 - Digital: corporate image - Silver

Lia 2022 - Digital: sports - Bronze

Lia 2022 - Creativity in the metaverse: gaming - Silver

Lia 2022 - Creativity in PR: sports - Bronze

LIA 2021 - Design - Silver

LIA 2021 - Audio - Bronze

Eurobest Festival of Creativity

Eurobest 2023 - Media - Silver

Eurobest 2023 - Media - Bronze

Eurobest 2023 - Brand Experience & Activation - Bronze

Eurobest 2023 - Media - Shortlist

Eurobest 2023 - Brand Experience & Activation - Bronze

Eurobest 2023 - Industry Craft - Shortlist

Eurobest 2023 - Design - Shortlist

Eurobest 2023 - Healthcare - Shortlist

Eurobest 2021- Brand Experience & Activation - Corporate Purpose - GRAND PRIX

Eurobest 2021- Creative Strategy - Brave Brands - GRAND PRIX

Eurobest 2021 - Brand Experience & Activation - Use of social platforms - Silver

Eurobest 2021 - Media - Use of integrated media- Bronze

Eurobest 2021 - PR - retail - Bronze

Eurobest 2021 - Social & Influencer - Use of Community - Bronze

Eurobest 2021 - Brand Experience & Activation - Retail - Shortlist

Eurobest 2021 - Creative Strategy - Corporate purpose - Shortlist

Eurobest 2021 - Media - Use of digital platforms - Shortlist

Eurobest 2021 - Media - Corporate purpose - Shortlist

Eurobest 2021 - PR - events & stunts - Shortlist

Eurobest 2021 - Social & Influencer - Corporate purpose - Bronze

Eurobest 2020 - Brand Experience & Activation - Non-Profit - Gold

Eurobest 2020 - Design - Digital Design - Gold

Eurobest 2020 - Digital - Social Purpose - Gold

Eurobest 2020 - Brand Experience & Activation - Cultural Insight - Silver

Eurobest 2020 - Digital - Breakthrough on a Budget - Silver

Eurobest 2020 - Entertainment - Partnerships with Talent - Silver

Eurobest 2020 - Brand Experience & Activation - Use of Social Platforms - Bronze

Eurobest 2020 - Direct - Use of Social Platforms - Bronze

Eurobest 2020 - Digital - Non-Profit - Shortlist

Eurobest 2020 - Integrated - Shortlist

Eurobest 2020 - Direct - Real-Time Response - Shortlist

Eurobest 2020 - Entertainment - Talent: Digital & Social - Shortlist

Eurobest 2017 - Healthcare - Pro-bono led education & awareness - Gold

Eurobest 2017 - Healthcare - Pro-bono led education & awareness - Bronze

Eurobest 2017 - Promo & Activation - Not for Profit - Silver

Eurobest 2017 - Direct - Ambient Media: Small Scale - Bronze

Eurobest 2016 - Interactive: Real-Time Response - Bronze

Eurobest 2008 - Direct - Bronze

D&AD

D&AD 2022 - Media - Graphite Pencil

D&AD 2022 - Digital - Wood Pencil

D&AD 2022 - Gaming - Wood Pencil

D& AD 2022 - PR - Shortlist

D&AD 2020 - Digital - Use of Talent & Influencers - Shortlist

D&AD 2020 - Digital - Use of Trends & Tactical Marketing - Shortlist

New York Festivals

New York Festivals 2022 - eSports - Gold

New York Festivals 2022 - Innovation - Gold

New York Festivals 2022- Social Good - Bronze

New York Festivals 2022 - Branded Content / Entertainment - Finalist

New York Festivals 2022 - PR -Finalist

New York Festivals 2022 - Digital - Finalist

New York Festivals 2022 - Pushing Culture - Finalist

New York Festivals 2022 - PR -Finalist

New York Festivals 2022 - Purpose - Finalist

New York Festivals 2022 - Activation & Engagement - Finalist

New York Festivals 2022 - Avant-Garde - Finalist

New York Festivals 2022 - Digital - Shortlist

New York Festivals 2022 - Sports - Shortlist

New York Festivals 2022 - Digital - Shortlist

New York Festivals 2022 - Activation & Engagement - Shortlist

New York Festivals 2022 - Branded Content / Entertainment -Shortlist

New York Festivals 2021 - Social good - finalist

New York Festivals 2021 - Media - finalist

New York Festivals 2021 - Radio - finalist

New York Festivals 2021 - Sound design - finalist

New York Festivals 2021 - Retail - finalist

New York Festivals 2021 - Radio - finalist

New York Festivals Advertising Awards 2020 - Social Media & Influencer: Best Use of Influencer - Gold

New York Festivals Advertising Awards 2020 - Public Relations: Best Use of Social Media - Bronze

New York Festivals Advertising Awards 2020 - Public Relations: Small Budget - Bronze

New York Festivals Advertising Awards 2020 - Public Relations: Non-Profit - Bronze

New York Festivals Advertising Awards 2020 - Public Relations: Celebrity/ Influencer - Finalist

New York Festivals Advertising Awards 2020 - Social Media & Influencer: Non-Profit - Finalist

New York Festivals Advertising Awards 2020 - Collaborations & Partnerships: Social Good - Finalist

New York Festivals Advertising Awards 2020 - Collaborations & Partnerships: Celebrity / Influencer - Finalist

New York Festivals Advertising Awards 2020 - Audio / Radio: Best Use of Medium - Silver

New York Festivals Advertising Awards 2020 - Audio / Radio: Social Good: Brand - Silver

New York Festivals Advertising Awards 2020 - Audio / Radio: Food / Drink - Bronze

New York Festivals Advertising Awards 2020 - Creative Marketing Strategy: Social Good - Bronze

New York Festivals Advertising Awards 2020 - Food/drink/restaurants - Finalist

New York Festivals Advertising Awards 2020 - Social/environmental good: PR - Finalist

New York Festivals Advertising Awards 2020 - Social/environmental good: print - Finalist

New York Festivals Advertising Awards 2020 - Print - Finalist

New York Festivals Advertising Awards 2020 - PR: Earned Media - Finalist

New York Festivals Advertising Awards 2020 - PR: Brave work - Finalist

Webbies

Webby Awards 2022 - Best Media Strategy - Webby award

Webby Awards 2022 - Best Cause Related Campaign - Nominee

Webby Awards 2020- Social: Culture & Lifestyle - Nominee

Webby Awards 2020 - Social: Art & Entertainment - Nominee

Clio Awards

Clio Awards 2022 - PR - Gold

Clio Awards 2022 - Digital / Mobile - Silver

Clio Awards 2022 - Experience/ Activation - Silver

Clio Awards 2022 - PR - Silver

Clio Awards 2022- Experience/ Activation - Shortlist

Clio Awards 2022 - Experience/ Activation - Shortlist

Clio Sports Awards 2021 - Innovation - Bronze

Clio Sports Awards 2021 - Partnerships - Bronze

Clio Sports Awards 2021 - Digital / Mobile - Bronze

Creative Belgium Awards

Creative Belgium Awards 2024 - Industry Craft - GRAND PRIX

Creative Belgium Awards 2024 - Brand Experience - Gold

Creative Belgium Awards 2024 - Media - Silver

Creative Belgium Awards 2024 - Long term brand platform - Gold

Creative Belgium Awards 2024 - Social Behaviour - Silver

Creative Belgium Awards 2024 - Media - Shortlist

Creative Belgium Awards 2024 - Design - Shortlist

Creative Belgium Awards 2024 - Integrated - Shortlist

Creative Belgium Awards 2023 - Media - Bronze

Creative Belgium Awards 2023 - Outdoor - Bronze

Creative Belgium Awards 2023 - Brand Experience - Shortlist

Creative Belgium Awards 2023 - Direct - Shortlist

Creative Belgium Awards 2022 - PR - GRAND PRIX

Creative Belgium Awards 2022 - Corporate Purpose - Gold

Creative Belgium Awards 2022 - Media - Gold

Creative Belgium Awards 2022 - Brand Experience - Silver

Creative Belgium Awards 2022 - Digital - Silver

Creative Belgium Awards 2022 - Integrated - Bronze

Creative Belgium Awards 2022 - Brand Experience - Shortlist

Creative Belgium Awards 2022 - Digital - Shortlist

Creative Belgium Awards 2022 - Media - Shortlist

Creative Belgium Awards 2022 - PR - Shortlist

Creative Belgium Awards 2022 - Radio & Audio - Gold

Creative Belgium Awards 2022 - Radio & Audio - Silver

Creative Belgium Awards 2022 - Radio & Audio - Bronze
Creative Belgium Awards 2022 - Film - Bronze
Creative Belgium Awards 2022 - Film - Bronze

Creative Belgium Awards 2022 - Film - Shortlist

Creative Belgium Awards 2022 - Radio & Audio - Shortlist

Creative Belgium Awards 2022 - Integrated - Shortlist

Creative Belgium Awards 2021 - Radio & Audio - Silver

Creative Belgium Awards 2021 - Radio & Audio - Bronze

Creative Belgium Awards 2021 - Radio & Audio - Shortlist

Creative Belgium Awards 2021 - Media - Shortlist

Creative Belgium Awards 2021 - Film - Shortlist

Creative Belgium Awards 2021 - Media - Shortlist

Creative Belgium Awards 2020 - Grand Prix For Good

Creative Belgium Awards 2020 - Integrated - Gold

Creative Belgium Awards 2020 - Media - Gold

Creative Belgium Awards 2020 - Outdoor - Gold

Creative Belgium Awards 2020 - Brand Experience - Gold

Creative Belgium Awards 2020 - Press - Silver

Creative Belgium Awards 2020 - Digital - Silver

Creative Belgium Awards 2020 - Direct - Silver

Creative Belgium Awards 2020 - PR - Silver

Creative Belgium Awards 2020 - Design - Silver

Creative Belgium Awards 2020 - Press - Bronze

Creative Belgium Awards 2020 - Integrated - Bronze

Creative Belgium Awards 2020 - Radio & Audio - Silver

Creative Belgium Awards 2020 - Direct - Shortlist

Creative Belgium Awards 2020 - Film - Shortlist

Creative Belgium Awards 2020 - Media - Shortlist

Creative Belgium Awards 2020 - PR - Shortlist

Creative Belgium Awards 2020 - Media - Shortlist

Creative Belgium Awards 2020 - Radio & Audio - Shortlist

Creative Belgium Awards 2019 - Radio & Audio - Shortlist

Creative Belgium Awards 2018 - Radio & Audio - Gold

Creative Belgium Awards 2018 - Direct - Silver

Creative Belgium Awards 2018 - Brand Experience - Silver

Creative Belgium Awards 2018 - Media - Silver

Creative Belgium Awards 2018 - Digital - Silver

Creative Belgium Awards 2018 - Radio & Audio - Bronze

Creative Belgium Awards 2018 - Media - Bronze

Creative Belgium Awards 2018 - Outdoor - Shortlist

Creative Belgium Awards 2018 - Brand Experience - Shortlist

Creative Belgium Awards 2018 - Media - Shortlist

Creative Belgium Awards 2018 - Direct - Shortlist

Creative Belgium Awards 2018 - Digital - Shortlist

Creative Belgium Awards 2017 - Radio & Audio - Bronze

Creative Belgium Awards 2016 - Media - Shortlist

Creative Belgium Awards 2016 - Direct - Shortlist

Creative Belgium Awards 2016 - Brand Experience - Shortlist

Creative Belgium Awards 2014 - Radio & Audio - GRAND PRIX

Creative Belgium Awards 2014 - Radio & Audio - Gold

Creative Belgium Awards 2014 - Design & Craft - Gold

Creative Belgium Awards 2013 - Outdoor - Shortlist

Anthem Awards 2022 - Human & Civil Rights - Gold

Anthem Awards 2022 - Art & Culture - Gold

Epica Awards 2021 - Recreation & Leisure - GRAND PRIX

Epica Awards 2021 - Recreation & Leisure - Gold

Epica Awards 2021 - Corporate Image - Silver

Epica Awards 2021 - Medium Innovation - Bronze

John Caples Awards 2022 - Silver

John Caples Awards 2022 - PR - Gold

John Caples Awards 2022 - Radical New Strategy - Silver

John Caples Awards 2022 - Innovation - Shortlist

John Caples Awards 2021 - Traditional Media - Bronze

The Caples Awards 2020 - Outdoor - Silver

The Caples Awards 2020 - Digital B to C - Silver

The Caples Awards 2020 - Integrated - Bronze

The Caples Awards 2020 - Not for Profit - Bronze

The Caples Awards 2020 - PR - Bronze

John Caples Awards 2020 - Radical New Strategy - Bronze

AMMA Awards 2020 - Creative Media Use - Nominee

Cresta Awards 2020 - Digital Design - Gold

Cresta Awards 2020 - Social - Use of Facebook -Silver

Cresta Awards 2020 - Social -Use of Instagram - Silver

Cresta Awards 2020 - Social - Social Campaign- Silver

Cresta Awards 2020 - Integrated - Bronze

Cresta Awards 2020 - Wish We'd Thought of That - Bronze

Cresta Awards 2020 - Brand Activism - Bronze

Cresta Awards 2020 - Media Magic - Bronze

Kinsale Shark Awards 2016 - Bronze